How the NBA "Works" Worldwide With Akamai

Credit: Akamai.com

The worldwide appeal of the NBA has led to a need for content availability on a global scale.  With more than 40,000 servers positioned worldwide, Akamai is uniquely positioned to accomplish the goal of worldwide distribution for the NBA.  

The worldwide desire for NBA content has led to the development of multiple content distribution steams to satisfy the global desire for games and information.  Akamai helps the NBA distribute content via RSS feeds, live HD quality video streaming to the web, widgets, and support for fantasy leagues (J. Laudon & Laudon, 2012).  Once the NBA creates the content, Akamai servers mirror it, storing it on their servers spread throughout the world waiting for local server users to demand the content (Akamai, 2012).  Once a local user requests media from NBA.com, Akamai servers take over and distribute the content to the user (J. Laudon & Laudon, 2012). 

            With the speed and reliability that Akamai provides, the NBA has reached exponential growth in visitors to the site, some 35 million unique visitors per month (Akamai, 2012).  With a close working relationship between the NBA and Akamai, new technologies and increased deployment of content have made NBA.com a powerful force in online content (Akamai, 2012). 

References

Akamai. (2012). NBA. Retrieved March/24, 2012, from http://www.akamai.com/html/customers/testimonials/nba.html

Laudon, J., & Laudon, K. (2012). Management information systems (12th ed.). New York, NY: Prentice Hall.